My work in the Design Strategy & Innovation field
Along my 7 years of career, I have helped different organisations design effective innovation strategies through a customer centered approach that have helped engage their customers. My approach relies on understanding both business and users needs by combining quantitative data with qualitative feedback, which have met companies and project goals.
01
Redesigning the running experience to make it accessible for beginners
UX RESEARCH PROJECT & INNOVATION CASE STUDY
Running brings a lot of health benefits, both physical and mental. However; there are certain intrinsic and extrinsic factors that stop people from taking part in a sport like running. This project seeks to address these barriers using Behavioural Design and Human Centred Design. On top of that, Experience Design will be used to wrap up the whole design strategy.
02
Design Futures Project: Mixed reality output on Communications within a 10y timeframe | AI & VR
INNOVATION RESEARCH PROJECT | DESIGN FORESIGHT THROUGH AI & VR (MIXED REALITY)
Design Foresight methods are employed to envision Design Future scenarios within this research project, guiding the future direction of communications. The focal point is Mixed Reality, as data suggest its impactful integration into our daily lives. Between 2020 and 2026, MarketWatch predicts that global MR production will grow by 46.5% per year.
03
Managing the Palmiculture harvest from the palm of the farmer's hand
UX RESEARCH, INNOVATION & SERVICE DESIGN
Led the development and innovation process of a tech tool for Palm growers to help the company create an end-to-end experience among its users through in-depth user and market research.
This tool identified FTE reduction in operations and captured productivity increase in the user research phase.
04
Driving Mobile-First Success: Redesigning Belcorp's Beauty Consultants Digital Purchase Experience
CASE STUDY | PRODUCT MANAGEMENT THROUGH INNOVATION & SERVICE DESIGN
In the realm of business, numbers are undoubtedly crucial, but to position products at the industry's pinnacle, I firmly believe that pausing to understand the needs of the ones we are designing for, becomes imperative. This project is dedicated to achieving just that. Through user and market research, a well-suited strategy was designed to enhance user purchases, resulting in the creation of their go-to business tool, available Anytime, Anywhere, Anyplace.
The transformation of the purchase experience for a Sales Beauty Consultant has been a rewarding and challenging journey.
Join me to discover more about this remarkable undertaking!
